What is marketing? It is basically anything you do to promote and grow your ethnic wear. In the 21^st century, two options exist for spending your marketing: traditional and digital advertising.

Craftsvilla.com, India’s largest online marketplace for Indian products which includes Indian jewellery, sarees, salwar kameez and handicrafts, today announced that they have become the only  profitable ecommerce online marketplace in India. Craftsvilla.com

Craftsvilla Marketing Strategies & Case Study

Craftsvilla is attempting to bring ethnic wear to the forefront and position itself as a daily wear brand. Is the creative strong enough to make the brand succeed in its mission?

Currently, Craftsvilla has over 20,000 sellers and over 2 million products.

Traditionally, Craftsvilla has been spending its advertising dollars on digital and search marketing. Prior
to this campaign, the brand has focused on building a strong social media presence. It has over 5 million fans on Facebook and over 4,000 followers on Twitter. It has earned its audience either through digital or via word of mouth promotions. (more…)

Alibaba Marketing Strategy and Case Study – Alibaba, the number one e-commerce company targeting online consumers in China,




Alibaba is the undisputed leader in e-commerce for small businesses and the flagship company of Alibaba Group. It was founded in 1999 in Hangzhou, China. Alibaba is a B2B website catering to the needs of suppliers and buyers. The target audience of the website is always some other company or its employees.
Alibaba offers a wholesale platform for small buyers on the global site seeking fast shipment of small quantities of goods. Besides this, it also offers business management software and Internet infrastructure services targeting businesses across China. (more…)

Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. (more…)

Zivame business model Strategy and Case Study – Richa Kar is a famous name in the online business. She is the founder and CEO of Zivame, which is a prominent online brand in the lingerie retailing business. Richa is a young achiever in her business venture and she has ditched all the hurdles faced to reach here.

80% of our buyers are first time visitors to the site

Zivame fashion is a leading online selling website : zivame.com, which covers a number of 5 million+ followers and more than a million visitors. (more…)

Avul Pakir Jainulabdeen Abdul Kalam usually known Dr. A. P. J. Abdul Kalam, was the 11th President of India, serving from 2002 to 2007, he is one of the few presidents who have touched the hearts thats why during his term as President, he was popularly known as the People’s President. In India he is highly respected as a scientist and as an engineer.

He is popularly known as the Missile Man of India for his work on development of ballistic missile and space rocket technology.

Stories of extreme hardship, braving impossible odds and innumerable sacrifices, abound in the lives of nearly 90 percent of the students in the country. But among them, some perform exceptionally well. Their academic laurels are so brilliant, that at times their CV looks intimidating. And each one acknowledges that it’s the right education that made them what they are today. (more…)

Coca-Cola is everywhere.

In 1977, Coca-Cola had exited India (apparently because it refused to share it’s secret syrup recipe with the government) and a huge cola void was waiting to be filled. Thums Up was launched by the Chauhan brothers Ramesh and Prakash at this critical juncture.

It introduced a bold new flavour that had a slightly orangy base and more fizz than the competitors. With the help of some innovative advertising, it easily staved off the local competition and had a humongous market share of 36% (of all colas) in 1993, the year Coca-Cola re-entered India (Pepsi at that time commanded 26%).

Coca-Cola made a very attractive bid for Thums Up (Rs. 186 crore or $62 million back then) and bought the brand from the Chauhans. Here’s where the twist comes. Instead of treating it’s number one brand like a prized stallion, Coca-Cola desperately tried a variety of tactics to kill Thums Up to pave its own way back into the Indian market. (more…)

Ola Cabs Business Strategy 

Currently both Uber and Ola cabs are following the strategy of expanding their operations and gaining customer base in various cities in India. The motive is to gain market share and achieve economies of scale all the while providing a delightful customer experience to gain trust. They are not looking to be profitable but to be a household name in Taxi service in India.




All the discounts/ referrals/ coupons offered are aimed at exposing the customers to a “new mode” of transport in cities at affordable prices.
(Ola pays driver per km more than it charges the user while commission is a mere ₹100 only if driver makes more than ₹2000 a day, otherwise it pays them the difference so they at least earn ₹2000 daily.)
This kind of strategy is followed by many startups in their initial years, when they are still gaining traction with help from outside investors until they break even and become profitable by gaining a faithful customer base in the market. (more…)

PUMA Case Study : Digital Marketing

About Puma

Puma is a world famous brand that manufactures shoes and sports apparel and accessories. Puma is present on- line in the form of its website-puma.com. This website serves the purposes of communicating  brand information and providing an e- commerce gateway to Puma’s target audience.

Puma has a wide range of product categories like shoes for running, football, golf and training. Puma wanted its website to fully display all of its product categories and also tailor the website experience for different regions while maintaining its international brand image. (more…)

Warren Buffet, also known as the oracle of Omaha, is no stranger to the world of investing. There’s a lot to learn from the most successful (and did we also mention, the richest) man in the world of investing. (more…)

Striking While the Iron’s Hot

Carolina Rustica used Google AdWords, Analytics, Checkout, and Base to increase its conversion rate by 20% and overall sales by 50%. – http://www.carolinarustica.com/ (more…)