Zivame business model Strategy and Case Study – Richa Kar is a famous name in the online business. She is the founder and CEO of Zivame, which is a prominent online brand in the lingerie retailing business. Richa is a young achiever in her business venture and she has ditched all the hurdles faced to reach here.

80% of our buyers are first time visitors to the site

Zivame fashion is a leading online selling website : zivame.com, which covers a number of 5 million+ followers and more than a million visitors. (more…)

Ramesh Babu motivation story –  Ramesh Babu, a barber who started his business in 1994 with one Maruti van bought from his savings and Now a Billionaire ( owner of 200 Luxury cars)

He got 75 luxury cars on the fleet- a range of Mercedes, BMW’s, Audi’s, five and ten seater luxury vans and, his ultimate pride, a Rolls Royce  and his business clients range from politicians to Bollywood actors such as Salman Khan, Aamir Khan and Aishwarya Rai Bachchan.

The lowest rent for a car that he lets out is ₹1,000 per day and the highest goes up to ₹50,000. (more…)

Mahashian Di Hatti Limited is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name MDH.

It specializes in several unique traditional blends of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over India, and exports its products to several countries.^[1] It is associated with Mahashay Chuni Lal Charitable Trust. (more…)

Kesh King’s  Success Story – Dr. Sanjeev Juneja – For a first-generation entrepreneur, it didn’t take Juneja too long to make it big from the time the idea to launch a hair oil brand struck him.

In today’s world of high-flying ecommerce entrepreneurs running companies with multi-million dollar valuations, Mr. Juneja always thought of a company dedicated to herbal products developed by using innovative solutions. He started his career in 2008 and now successfully running two firms Divisa Herbal Care and SBS Biotech Unit II.

A 38-year-old, low-profile, first-generation businessman from Chandigarh who started off in a one-room office and went from shop to shop to sell his products is a bit of an oddity.

Meet Sanjeev Juneja, the man who was little known until he stole the headlines by selling a six-year-old hair care brand in one of the largest transactions in the country’s FMCG sector in recent history. Juneja sold Kesh King to Emami  for Rs 1,651 crore, a valuation that’s more than five times its annual sales.
The brand notched up Rs 300 crore in sales in 2014-15, expanding at a compounded annual growth rate of more than 60%. (more…)

How Baba Ramdev has built a Rs 2,000 crore Ayurvedic FMCG empire & plans to take on multinational giants ? 

There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”.

Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon,  Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. (more…)

Karsanbhai Patel

The ‘Nirma’ success story of how an Indian Entrepreneur took on the big MNCs and rewrote the rules of business :

It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market. During that time the domestic detergent market only had the premium segment and there were very few companies , mainly the MNCs, which were into this business.

Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product. He gave a money back guarantee with every pack that was sold. Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg when the cheapest detergent at that time was Rs.13 per kg and so he was able to successfully target the middle and lower middle income segment. (more…)

Keep your dreams and hope alive – His name is Sylvestar Stallone. One of the BIGGEST and Most famous American Movie superstars. Back inthe day, Stallone was a
struggling actor in every definition. At some point, he got so broke that he stole his wife’s jewellery and sold it. Things got so bad that he even ended up homeless. Yes, he slept at the New York bus station for 3 days. Unable to pay rent or afford food. His lowest point came when he tried to sell his dog at the liquor store to any
stranger. He didn’t have money to feed the dog anymore. He sold it at $25 only. He says he walked away crying. (more…)