Content Marketing Training in Chandigarh

CIIM.IN Provide best content marketing training in Chandigarh. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.

Why Content Marketing?

Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:

  1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
  2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
  3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
  4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

Content Marketing Course Syllabus

  • Content Marketing Fundamentals
  • Content Marketing Objectives
  • How to generate new ideas for Content?
  • Content Marketing for Blogs
  • Content Marketing for Articles
  • Content Marketing for Social Media
  • Content marketing for Press Releases
  • Content Marketing for Forum Posting
  • Content Marketing via Email
  • Complelling Content Understanding
  • Introduction to Content Marketing Process
  • Importance of effective Headlines?
  • Content Marketing to increase Traffic
  • Effective Content for User Engagement
  • Increase sales via Content Marketing
  • Content Marketing via Infographic
  • How to Map Content Marketing?
  • How you can earn money via Content Marketing?
  • Increase Followers via Content Marketing
  • Increase Subscribers via Content Marketing