Google Display Network, YouTube, Facebook & Twitter Advertising Course
CIIM Provide the best Training in Advertising Course. This course will cover all there is to know about display, native, social and video advertising online and how to use it to achieve your marketing goals, whether that be simply building brand awareness, generating leads or getting direct sales.
The course is aimed to give you insights into a host of display marketing channels. We’ll show you how to get your image and text ads on relevant websites using the GDN,
The Google Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher websites, so when it comes to getting your ads seen online there is very little that can rival the GDN.
Meanwhile, YouTube is the second largest search engine in the world and every month, more than one billion people visit the site and watch over six billion hours of YouTube videos. You don’t get audiences much bigger than that and so video advertising can be the ideal platform to reach your potential customers.
With native and social advertising platforms such as Facebook and Twitter you can blend your ads into the most relevant content and engage with users as they browse news websites, blogs and social networks etc.
Facebook and Twitter are filled with millions of consumers, why wouldn’t you take advantage? Together these advertising platforms offer the possibility to engage with millions of people, interacting with content similar to yours and at key times during their purchase path.
Table of Contents
This course includes:
Google Display Network
- Display targeting
- Image ad creation and messaging
- Combination targeting
- Best practices
- Display Planner
- Demographics
- Data analysis
Remarketing
- Remarketing codes & tag implementation
- Building lists
- List targeting
- GDN Remarketing
- Remarketing list for search ads (RLSA)
- Google Analytics
Youtube
- Video creation & best practice
- Advertising formats (in display, in steam)
- Targeting
- Reporting
- Remarketing
- Campaign Setup
- Ad formats
- Targeting
- Custom audiences
- Remarketing
- Reporting
- Account Setup
- Creating advertising tweets
- Targeting types
- Finding twitter list
- Remarketing
- Reporting
Native Advertising
- Intro native advertising
- Creating native ads
- Native ad platforms (Yahoo, Taboola, Outbrain ETC)
- Best practices
- Remarketing
Contact Address:
Mobile: +91 9915337448, info@ciim.in
