Bing is a Search Engine, launched in 2009 and owned by Microsoft. It is the third largest search engine with a volume of 4.58%, after Google (77%) and Baidu (14.45%).
Bing now earns Microsoft a whopping $7.5 billion ad revenue per year. This money mainly comes from web search where the companies pay it to have their ads place on top of its search results page.
Bing, of course, is no competition to Google just yet. While Bing made $7.5 billion in 2019, Google made a whole $120 billion from its own search, making Bing’s numbers look tiny in comparison. But Bing’s $7.5 billion figure is not to be taken lightly.
However, Bing appears to have quietly found an audience. Netting nearly 1.36 billion visits a month, 42 percent of the traffic comes from the US. Bing’s relative anonymity appears to have helped too — while Google and Yahoo are banned in China but Bing is not banned in the country, which leads to a full 11 percent of its traffic coming from China.
How does Bing deal with this tough competition?
When Bing was launched, it had referred to as a “Decision Engine”. It has been a place where people could find answers, as opposed to Google which could only regurgitate information.
There are many things that Bing does better than Google. Image & Video search being the few. People who are big on these searches have switched their search engine preferences.
Also, Bing comes pre-installed in all the Window‘s PCs and Laptops making it easily accessible to the users.