7 Points to Consider while Selecting a Digital Marketing Institute
Selecting the right digital marketing institute is really important if you want your certificate to carry some worth in today’s time of intense competition. Every digital marketing institute is different – their expertise, knowledge, tools, teaching pedagogies and intent!
Yes, you read the last word right! Intent is what decides the result of an action, even before the action is performed. If an institute is just behind making profit, the quality of knowledge imparted is usually poor. However, when an institute wants its students to shine and perform well in their profession, the skills imparted are way too superior, courtesy of the hard work and dedication of the trainers.
In this post, we will take a good look at the top 7 points that you should consider before enrolling in a digital marketing institute. So let’s take a look at them one-by-one.
Table of Contents
1) ISO Certification
Every institute should be certified by an International agency to be eligible for consideration as a “good institute”. International Organization for Standardization (ISO) Certification is a gold-standard certificate that confirms the quality of an institute’s learning facility and services. Meeting this criterion makes an institute highly reliable and trustworthy.
2) Expert Faculty
Many institutes hire inexperienced digital marketing trainers as they charge less. However, this also means compromising on quality and wisdom gained by spending years in this field. Almost all digital marketing institutes offer free trial class to students these days. You can utilize this opportunity to see whether the institute has at least some experienced trainers on-board. We are not saying that young people can’t teach well – it’s just that having a decent experience at hand is always a plus point. You can’t expect an ordinary master to groom students into something extraordinary.
3) Training Methods
Change is very hard to embrace, even for digital marketing institutes. Despite the advancement in pedagogies, many digital marketing institutes are stuck with the teaching methods of 2011. Digital Marketing is all about technology, innovation and the willingness to grow in an ever-changing environment. So those who are themselves not willing to change stand little to no chance of grooming ambitious internet marketing aspirants.
4) 100% Placement
Many graduates pursue a course in digital marketing to land a decent job. Therefore, since you are going to spend a good sum of money on the course, it is the institute’s duty to offer you guaranteed placement, or at least, good employment opportunities by scheduling interviews with small-to-medium scale companies operating in the area. Companies are always willing to hire the best talent out there and if the institutes can directly provide them what they are looking for then it is a win-win situation for all the parties involved.
We do know that not all institutes have tie-ups with digital marketing and IT firms for placements. But, they can still try to get their students hired as interns. Many digital marketing institutes have a clientele to whom they provide professional services like running PPC ads on Google, social media marketing, web designing, graphic designing and so on. Deserving candidates can work as interns with the institute itself, and then when they feel they have gained good professional expertise, they can apply for jobs on their own. If you have already worked as intern, cracking interviews will be a cakewalk.
5) Testimonials and Reviews
The testimonial and reviews part is a little tricky as many small-scale institutes resort to paid/fake reviews. This is indeed a shady practice and misguides the innocent learners in making the right decision. But, no matter how smart the tactics become, there is always a way to differentiate between genuine reviews and the fake ones.
Consider, for instance, if you are reading the reviews of an institute on a Google listing, and all you can see is back-to-back 5 star reviews, especially if the total number of reviews is very low, then consider that the reviews are most probably paid ones. Although Google’s algorithms are advanced, they aren’t great in deciding which review is genuine and which isn’t. Of course, there will always be some limitations to the search engine algorithms.
On the other hand, you can’t base your decisions solely on the testimonials on an institute’s website, where every student will heap praises and tell you in detail about how they benefitted from a course/class. Every business will of course show you the positive sides on their official website. So be wise, carry out your own research or surveys and only then take admission into the best digital marketing institute, such as CIIM.
6) Safety Protocols
Health and safety has become the top priority ever since the outbreak of the COVID-19 pandemic. We have to always be on our guard as the virus is gaining mutations in a manner not seen before. So whichever institute you go to make sure
that they follow the compulsory protocols, such as installing hand sanitizers outside classrooms, counsellors, trainers and fellow students wearing a mask at all times and all classes being sanitized before another batch of students comes in.
Institutes, too, should be vigilant to allow only vaccinated students to enter their premises. And, they should also encourage (not force) unvaccinated students to get a jab at the earliest, as it is for their own benefit.
Besides the above-mentioned protocols, your preferred digital marketing institute should be equipped with smoke-detection sensors, fire extinguishers and an emergency staircase.
7) Free trial class
Because of the rising competition among digital marketing institutes, a free trial class has become very common. Yet, there are some institutes who do not provide it. They either feel that their trainers are not competent enough to convince potential students or they consider themselves to be above the competition. We suggest that you should always seek out a free trial class with the institute you are looking to join. This class not only gives you an idea about the trainers and the syllabus, but also allows you to check out the classes, the atmosphere and the whether the safety measures are in place.
CIIM, as an institute, knows about all the marketing gimmicks and tactics that most of the institutes these days use to get more admissions. But, when all is said and done, quality is what matters the most! From our experience, we can say that students are innocent, they easily fall for underwhelming promises made by small-scale institutes, only to regret in the end. You can always find reliability and trust in established brands such as CIIM – The #1 institute to learn digital marketing in Chandigarh.
We would also like to inform you that Chandigarh Institute of Internet Marketing meets all the points mentioned above. So you can always rest assured while enrolling in one of our comprehensive courses. You can try out a Free class today itself. Get in touch with us at +91-73473 92745
We hope that you will consider all the points mentioned in this post before enrolling in any institute. Good luck!