SEO Course in Chandigarh sector 34
Ciim.in is the best SEO training institute in Chandigarh Sector 34. Ciim.in Provide 100% practical training with live projects.
We provide SEO training in Tricity – Chandigarh, Mohali and Panchkula (Sector 34, sector 35, sector 36, sector 37, sector 17, IT Park Chandigarh)
Table of Contents
What is SEO?
Search Engine Optimization (SEO Training) – Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in search results. In other words SEO is generating traffic to our site using organic search results.
SEO is one of the most powerful tool for generating online traffic which helps a company in generating new customers.
SEO process involves various techniques like website planning, business analysis, keyword research, on page optimization, link building and reports management. In our SEO Training we make you master all the concepts and make you capable of doing the live seo projects.
SEO Training Course Syllabus
- What is Digital Marketing?
- Factors to measure advertising performance
- Digital marketing channels (SEO, SEM and SMM)
- Benefits of SEO
- How the search engine works?
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Humming Bird update
- Latest search updates and predictions
Keywords Research and Analysis
- Introduction to Keyword Research
- Business analysis process
- Practical case study
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Keyword generation ideas
- Competition Analysis
- Finalizing the Keywords List
On-page Optimization
- Google website guidelines
- Fundamental On-page Factors
- Site speed analysis
- Importance of Domain Names
- File name Optimisation
- Static Vs Dynamic File Optimization
- Url Parameters in GWT
- Title Tag Optimization
- Meta Tags Optimization
- Headers Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Creating HTML and XML sitemaps
- Robot.txt and its importance
- URL Redirecting Techniques using .htaccess
- Custom 404 Error Page
OffPage Optimization
- Introduction to Offsite Optimization
- Submission to search engines
- Google Link Scheme guidelines
- Linking Building Methodology
- Types of Linking Methods (One Way, Two Way and Three Way Links)
- Links Analysis Tools
- Directory Submissions
- Social Bookmarking
- Local Business Listing
- Importance of Local Listing
- Submission to Google Places
- Ranking on Top of Local Results
- Factors for Local Rankings
- Using Classifieds for Inbound traffic
- Generating Links from QA sites
- Blogging and Guest Blogging
- Press Releases
- Social Media Marketing Techniques
- Google+
Penguin Recovery Process
- How to know whether we are hit with update
- Tools for generating link reports
- Link pruning process
- DisAvow Tool
Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Paid Tools for monitoring seo campaigns
Google Analytics
- Installing Analytics in Site
- Generating Reports
- Goals and Conversions
Live SEO Project
- SEO Project to implement Onpage Optimization
- Offpage Optimization for SEO Project
- Content Marketing for Site
Contact Address:
CIIM – Chandigarh Institute of Internet Marketing
SCO 177, Sector 37-C, Chandigarh
Mobile: 9915337448
