Affiliate Marketing is one of the best monetization methods, provided that you have a decent enough traffic. In India, for instance, many webmasters, bloggers and YouTube enthusiasts earn huge sums of money through affiliate links of popular E-commerce sites like Flipkart. However, setting up an affiliate account can prove a complex task for the novice, let alone placing the links on the website.
If you are facing any issues setting up the Flipkart Affiliate Marketing account, this blog post is for you. All you have to do is go through the entire post slowly so that you can understand each step well. Let’s start with the basics!
What is affiliate marketing?
Affiliate Marketing is defined as a marketing arrangement by which an online retailer – such as Flipkart in our case – pays commission to an external website for traffic or sales generated from its referrals. Putting up affiliate links on your website or blog do not usually require an investment and the returns are quite amazing.
Why choose Flipkart Affiliate Marketing program?
1) Wide Variety of Products
Flipkart offers a wide variety of products ranging from mobile phones and TVs to clothing and sports equipments. Every blogger can find some products on Flipkart which are relative to the content on their website. Consider for example, if you have a website/blog where you review mobile phones, you can put purchase links of the one you find great. In case, a reader of your website buys that phone through the link on your site, you will earn a decent commission for that purchase.
2) Higher conversion rate than other affiliate networks
Flipkart isn’t just an online shopping store, it’s a brand name in itself that symbolizes reliability and generates a sense of instant trust in the mind of the users. Therefore, users have no second thoughts about shopping on Flipkart. This sense of trust means more people are likely to click on your affiliate links and make a purchase. As a result, Flipkart Affiliate Network offers a higher rate of conversion.
3) A dedicated affiliate panel with powerful tools
Flipkart offers a dedicated affiliate panel that provides real-time updates. They are well-reputed for releasing timely payments and no customer grievances are usually reported as the account managers and customer support is top notch. Furthermore, Flipkart provides you with many additional tools that make your experience completely flawless.
How much commission does Flipkart Affiliate Network pay?
Flipkart pays commission depending upon the category of the product sold. Here’s how much commission you’d get with every category:
1) Home (Home Décor, home furnishing, home improvement, kitchen, cookware, pet supplies, etc): 15%
2) Furniture (Bed, sofa, shoe cabinet, kitchen cabinets, coffee table, Bookshelf, Bean Bag, etc.): 10%
3) Books and General Merchandise (Books and media, personal care, sports, baby care, etc.): 15%
4) Small Home Appliances (Fans, geysers, air coolers, room heaters, microwave, electric kettle, mixer grinder, etc.): 8%
5) Electronic Devices and Accessories (Powerbanks, mobile cases, cameras, laptops, desktops): 5%
6) Large Appliances (Refrigerators, TV, Washing Machine and Air Conditioners): 4%
7) Fashion and Lifestyle Categories (Clothing, wallets and belts, bags, watches, footwear, accessories, artificial jewellery): 4%
8) All mobile phones: 1%
9) Gemstones, Gold and Silver coins: 0.1%
Mandatory requirements to enrol in Flipkart Affiliate Program
You must possess the following things to join and earn from the Flipkart Affiliate Network:
- A website
- PAN Card
- Bank Account Details (For withdrawal)
- A cancelled cheque
- Address Proof
How to begin with Flipkart Affiliate Marketing
We have broken down the entire on–boarding process in a few simple steps for better understanding:
1) Sign up for an affiliate account
You will be required to verify your email id and mobile number through OTPs.
Once you have done that, you will be asked to agree with Flipkart’s terms and conditions.
Finally, click on register!
You will be provided a unique tracking ID, once your registration is complete. Flipkart will use this tracking ID to monitor the traffic coming in from your website.
2) Set up your affiliate account
Flipkart will ask you to fill-in the following information to set up your account:
Your full name
Your country of residence
Your complete address
Enter your website URL in the ‘website details’ section. In case you don’ have a website, you will, obviously, have to purchase it along with a hosting service.
Indian citizens must mention the same name in this section as they have it on their pan card. Select ‘organization’ if you are setting up your Flipkart affiliate account on behalf of your organization or else go with the ‘individual’ option.
Furthermore, for withdrawals, you would have to select one preferred method- EFT or EGV. If you select Electronic Funds Transfer (EFT), you will be able to withdraw your earnings only upon reaching the threshold of INR 5,000. You can alternatively withdraw your earnings as an Electronic Gift Voucher (EGV) with a minimum threshold of INR 2,500.You can redeem your EGVs to buy your favourite products listed on Flipkart itself.
You must upload a cancelled cheque and your bank account details if you wish to withdraw your affiliate earnings through the EFT route. No cheques and bank account details are needed if you wish to proceed with the EGV route.
3) Select Your Category
Selecting your category – also known as selecting a niche – is the next step. The niche you choose should synchronize well with the content of your website. For example, if your write about mobile phones and technology, your affiliate links should be related to the purchase of the same. You cannot generate good revenue if instead you put links of makeup products or books, as your target audience is interested only in mobile phones and other electronic items (in this case).
4) Creating Affiliate Links
You can create affiliate links of Flipkart products through the dashboard itself. All you have to do is to copy the link of the product(s) that you wish to promote on your blog or video channel and paste it in the “Affiliate Link Generator Tool” and select “Go”. Whenever any user makes a purchase through your affiliate links, you will earn a commission as mentioned in the table above.
How you can promote your blog posts?
You won’t be able to generate considerable earnings if your blog traffic is low. So, you must resort to certain digital marketing practices that will increase the reach of your blog. Here are a few time-tested methods to generate more traffic for better affiliate revenue:
1) Search Engine Optimization (SEO)
There are many bloggers out there, who despite producing quality content fail to make a mark. We have seen that many such unsuccessful bloggers have no knowledge about SEO.
Search Engine Optimization (SEO) techniques make your content more suitable for search engines like Google to crawl and rank your content. The modern-day search algorithms take a number of factors into account before handing out the first-page Google search rankings. The knowledge about these factors can be gained only with a professional , such as the one offered by CIIM.
2) Answer relevant questions on Quora
There are some great questions on Quora and if you think that your blog post provides a decent answer to that question, you can always attach a link of your blog post to your answer. This way you will not only generate quality backlinks but also get more visitors who will spend some considerable time on your post.
3) YouTube Videos
YouTube videos have a very high reach and are capable of generating instant interest and credibility among potential users. Regardless of the niche of your content, you must actively publish quality videos on your channel.
4) Be proactive on social media and online publishing platforms
Bloggers who do not use social media are missing out on a lot of traffic. Most of the smartphone users have some sort of presence on social media platforms such as Facebook, Instagram and Twitter. You can always opt for paid promotion on these websites and increase your following. Then, you can also make use of powerful online publishing platforms such as Medium to reach out to international audiences.
In the end, we’d just like to give one suggestion regarding the types of ads that you choose. Banner ads always perform better than button and links. Hence, you should avoid using the latter ads as they tend to appear spammy.
So, there you have it friends! We hope that you find all the success that you are aiming for with the Flipkart Affiliate Marketing program. Meanwhile, keep upgrading your digital marketing skill set so that you can always stay ahead of your competitors. In case you want to gain more expertise in the affiliate marketing filed, we have one amazing that covers all its aspects.
We wish you the best of luck for your affiliate marketing stint!