Top 10 PPC Tools
PPC is a model of online marketing where advertisers pay an amount of money each time their ad is clicked. It’s a way of buying visits to your site instead of earning those visits organically.
The most popular forms of PPC are Search engine advertising. Here, advertisers bid for their ad placement in a search engine’s sponsored links when audience searches on a keyword that is related to their business offering. While working with PPC, we use various types of tools according to advertiser’s need and user demand. The accurate PPC tools will save your time, provide critical insights, and ultimately make more money for your company or your clients.
To compete with PPC, it is very important to have access to the best PPC tools in order to save time and keep track on how your PPC can be boosted. A number of tools are available that will resolve different PPC issues.
The tools are even categorized according to the type of purpose they resolve. The type of tools are trending these days are:
- PPC management Tools
- PPC keyword and competitor research Tools
- PPC analysis tools
- PPC landing pages tools
- PPC ad copy inspiration
- PPC call tracking tools
- Display ad image inspiration and creation
- PPC automation
- PPC apps
The tools are even categorized as per their cost: FREE, PAID, FREEMIUM.
Let’s check out the list of some amazing PPC tools you must try:
- AdWords Editor
Tool type: PPC management Tool
Price: FREE
Adwords Editor is a downloadable application through which you can manage more than one AdWords accounts at one point of time. As adwords
It is used if you mostly work on large campaigns or campaigns across multiple accounts in Google AdWords. It has almost everything you need for bulk edits and optimizations. The desktop version of the same is about three to five times faster. Other PPC management tools are Bing Ads Editor, AdWords Performance Grader, AdEspresso etc.
- Google Keyword Planner
Tool type: PPC keyword and competitor research tools
Price: FREE
It’s an essential PPC tool for free keyword research. We use it for SEO keyword research too. Other keyword and competitor research tools are SEMrush, Spyfu, iSpionage. These tools are paid.
- Google Trends
Tool type: PPC keyword and competitor research tools
Price: FREE
To match seasonal demand, search trend is incredibly valuable. Google Trends is a free data source that the smart PPC marketers should be referring and consult.
- Google Analytics
Tool type: PPC Analysis Tools
Price: FREE but there’s Premium option for large enterprises
Google Analytics provides everything you need to track regarding the effectiveness of your PPC campaigns and website performance. It’s free, but there is a Premium option for large enterprises. Another analytics tool available is Twitter Analytics.
- Unbounce
Tool type: PPC Landing Page Tools
Price: $49 per month (Free trial sign up available)
It’s an efficient tool that helps in building a landing page. Unbounce offers more than 80 templates for just about every type of landing page you need (products, sales, registration, e-books, etc.). The second landing page tool available is LeadPages.
- BuzzSumo
Tool type: PPC Ad Copy Inspiration
Price: $99 per month
BuzzSumo is an awesome tool. It shows you the most shared content on the web and you dig down by keyword, niche, site, author, etc. Catchy article headlines (the type that gets a number of shares and links) will also make catchy PPC ad headlines!
- Share as Image
Tool type: PPC Display ad image inspiration and creation
Price: Free as well as $8 per month
Share as Image is mainly recommended as a tool for content marketers, but you can also use it to create impressive display ads. Just be sure to check image copyrights before taking your ad live! Other tools for the same: Canva, gifntext, and Pinterest (It’s a fantastic tool for saving, organizing, and discovering amazing visuals to get your creative juices flowing)
- AdWords Scripts
Tool type: PPC Automation
Price: FREE
It is a PPC automation tool. It lets you automate nightmarishly time-consuming tasks and save a ton of effort in the long run. Daniel Gilbert and Brain labs have an insanely awesome collection of AdWords scripts – everything from advanced A/B testing, to close variant matching, to competitor tracking.
- Google AdWords App
Tool type: PPC Apps
Price: FREE
Using apps like this, we can do some campaign management anywhere from our smartphones. This fast app for Android and iOS lets you adjust keyword bids, enable/disable AdWords objects (e.g., campaigns, ads, ad groups), and act on various recommendations from AdWords. You can’t create new text ads or campaigns or add keywords manually, however. Other PPC apps that are available on Android and IOS are Google Analytics App and Facebook Ad Manager App.
- Invoca
Tool type: PPC Call Tracking Tool
Price: $1000 per month
Phone calls are incredibly valuable to businesses. You need to understand who is calling and why. Invoca provides a solution to capture, manage, and track those all-important calls. It integrates with 30 platforms. Other tools available at an affordable membership price are Twilio and Call Rail.
Conclusion: There might be several tools I missed. But the above-mentioned tools are amongst the most used and are proven to produce effective results. Also, I have given examples of other tools under each category. One can opt for the tools that are best suitable according to their business and particular requirement.
