What is Phrase match Keywords?

With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We’ll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.

Using phrase match can help you reach more customers, while still giving you more precise targeting. In other words, your keywords are less likely to show ads to customers searching for terms that aren’t related to your product or service.

To use a phrase match keyword, simply surround the entire keyword with quotation marks. For example, women’s hats.

Example

 

Phrase match keyword Ads may show on searches for Ads won’t show on searches for
women’s hats women’s hats
buy women’s hats
woman’s hats
Women’s hats
girls hats
womens baseball hats