Google AdWords Display Advertising Exam Answers

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 85% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam!

Q: When planning a campaign, the first thing that an advertiser should think about should be:
A: the advertiser’s goals

Q: Which is benefit of using display advertising with Google to build brand awareness?
A: Expansive network of diverse sites

Q: For an advertiser focused on branding, what are the key success metrics?
A: Reach and Frequency

Q: A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
A: the entire new line of non-stick cookware (more…)

Google Analytics Certification Exam Answers 2018

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 91% on the test, so they are not all correct. Double check your answers when taking the exam!

Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required

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Google AdWords Advanced Search Advertising Exam Answers

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 85% on the test, so they are not all correct. Double check your answers when taking the exam!

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts (more…)

Google AdWords Video Advertising Exam Answers 2018

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 86% on the test, so they are not all correct. Double check your answers when taking the exam!

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Google AdWords Mobile Advertising Exam Answers 2018

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 85% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam!

Q –  The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.


the Android mobile app and m.youtube.com
both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
reserve in-stream ads

Answer is- the Android native mobile app, the iOS app, and m.youtube.com

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Google AdWords Shopping Advertising Exam Answers 2017 -18

*Disclaimer: All questions below are from live exams within the month of May 2017. Using these answers resulted in 90% on the test, so they are not all correct. Double check your answers when taking the exam!

Q – Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

• Submit ‘1’ as the ‘mpn’ attribute
• Put ‘false’ in the ‘identifier exists’ attribute
• Put ‘unavailable’ in the ‘gtin’ attribute
• Submit a randomly generated number in the ‘gtin’ attribute

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Google Certification Exam Questions and Answers 2017-2018

Adwords Certificate

*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 85% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam!

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
 A) generate many clicks and conversions
 B) generate many impressions and very few conversions
 C) contain more than two words in the phrase
 D) contain words that are duplicated in a display campaign

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