Google AdWords Display Advertising Exam Answers
*Disclaimer: All questions below are from live exams within the month of Nov 2017. Using these answers resulted in 85% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam!
Q: When planning a campaign, the first thing that an advertiser should think about should be:
A: the advertiser’s goals
Q: Which is benefit of using display advertising with Google to build brand awareness?
A: Expansive network of diverse sites
Q: For an advertiser focused on branding, what are the key success metrics?
A: Reach and Frequency
Q: A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
A: the entire new line of non-stick cookware (more…)