Google Ads for SaaS Products – Setting up a Google ads Campign for Saas Products

In the competitive world of SaaS (Software as a Service), Google Ads is one of the most powerful tools for scaling your user base, acquiring high-quality leads, and boosting recurring revenue.

With over 15+ years of experience and 150+ SaaS campaigns under his belt, Surjeet Thakur, a certified Google Ads expert, shares an advanced guide on how to set up and scale a successful SaaS-focused Google Ads campaign.

🌐 What Is SaaS Advertising on Google Ads?

SaaS advertising on Google Ads involves targeting users who are actively searching for software solutions. The aim is to generate product signups, free trials, demo requests, or subscriptions directly through paid search, display, and video campaigns.

🎯 How to Set Up a Google Ads Campaign for SaaS

Step-by-Step Strategy:

1. Define Clear Goals:

   • Product signups

   • Free trials

   • Demo requests

   • Paid conversions

2. Set Up Conversion Tracking:
   Use Google Tag Manager and Google Analytics 4 to track sign-ups, trial activations, and conversions accurately.

3. Target the Right Funnel Stage:

   • Top of Funnel: Awareness keywords like “best CRM for startups”

   • Middle Funnel: Comparison and review-based searches

   • Bottom Funnel: High-intent keywords like “buy payroll software online”

4. Choose the Right Campaign Type:

   • Search Ads for intent-driven users

   • Performance Max for all-in-one optimization

   • Display Ads for retargeting visitors

   • YouTube Ads for brand awareness & product explainer videos

5. Build High-Converting Landing Pages:

   • Fast loading, benefit-focused, CTA-driven pages tailored to each keyword theme.

🔑 Top SaaS Google Ads Keywords

🚫 Negative Keywords to Block Wasted Spend

• Free alternatives

• Crack / nulled

• Jobs / careers

• Tutorial / training

• Reseller / download

✍️ Top 5 Google Ads Copy Examples for SaaS

1. Ad Copy 1:

   CRM Software for Small Businesses
Try Free for 14 Days – No Credit Card Needed!
Boost Your Sales Pipeline in Just 7 Days.


2. Ad Copy 2:

   Project Management Simplified
All-in-One Tool to Organize Teams. Get a Free Demo Now.
Trusted by 50,000+ Companies Worldwide.


3. Ad Copy 3:

   Best Email Marketing Platform
Drag & Drop Campaigns | AI-Powered Analytics
Start Free. Scale Fast.


4. Ad Copy 4:

   Bookkeeping SaaS for Startups
No Accountants Needed | 24/7 Support
Save 20% with Annual Plans!


5. Ad Copy 5:

   Automate Your HR with Ease
Cloud-Based HRMS Software – Try Risk-Free.
Manage Leaves, Payroll, and Attendance in One App.


🌍 Top SaaS Product Niches & Countries

Popular SaaS Niches:

• CRM

• HR Software

• Project Management

• Accounting Software

• Marketing Automation

• Cybersecurity & VPN Tools

Best Performing Countries:

• 🇺🇸 USA

• 🇨🇦 Canada

• 🇦🇺 Australia

• 🇬🇧 UK

• 🇩🇪 Germany

• 🇮🇳 India (for budget SaaS products)

💰 Benefits of Google Ads for SaaS

• Fast lead generation

• Global targeting with niche segmentation

• Clear ROI tracking with LTV (lifetime value) analysis

• Scalable & testable campaigns

• Works well with freemium or trial models

💼 Career & Earning Potential in SaaS Marketing

With SaaS companies booming globally, certified digital marketers specializing in SaaS ads can earn:

• ₹8-25 LPA in India

• $60,000 – $120,000 annually in the US

• More as freelancers or agency owners

🧠 Common Challenges in SaaS Google Ads

• High CPC in competitive niches

• Long decision-making cycles

• Trial users not converting

• Attribution & churn analysis

• Scaling without sacrificing ROAS

📞 Contact Surjeet Thakur

• Name: Surjeet Thakur

• Profile: Certified Google Ads Expert | 17+ Years Experience

• Specialization: SaaS, eCommerce, Coaching, Healthcare, and Taxi Business

• Email: info@ppcchamp.com

• Website: www.ppcchamp.com

• Phone/WhatsApp: +91-9915337448

❓ FAQ – SaaS Google Ads

Q1. What is a good monthly ad budget for SaaS?
A: Minimum $1,000–$5,000/month depending on niche and CAC targets.

Q2. Should I run free trial ads or demo ads?
A: Both – test free trial for high-volume markets, demos for high-ticket B2B SaaS.

Q3. How do I optimize my Google Ads for SaaS?
A: Use A/B tested landing pages, retargeting ads, negative keywords, and SKAGs.

Q4. Can I run SaaS ads without a website?
A: A dedicated landing page is essential for conversions and Quality Score.

Q5. Is Performance Max good for SaaS?
A: Yes, especially for startups with broad funnels and multi-touch journeys.