How to use dynamic tracking URLs?

As a rule of thumb, DSAs work with third-party software if you can see the landing page within the software’s tracking URL.

Example tracking URL	Compatible?
http://www.3rdpartytracker.com/?pos=1&loc=us&url= https://www.googlestore.com/shop.axd /Search%3Fkeywords%3Dandroid	Compatible. You can see the landing page URL in the tracking URL.
http://pb.cpcmanager.com/213/?73406795& OVMTC=Broad&OVKEY=drapery+fabric+by+the+yard	Not compatible. You can’t see the landing page URL in the tracking URL.

If you don’t see the landing page URL within your software’s tracking URL, your software doesn’t report on Dynamic Search Ads.

If you want to monitor the performance of an individual DSA, use your dynamic tracking URL as its landing page. If you want to monitor a DSA campaign, use your dynamic tracking URL as a dynamic ad target.

Set up a dynamic tracking URL as the landing page of your campaign

1. Click the Campaigns tab and select the campaign that contains the DSAs you want to monitor.
2. Click the Ads tab.
3. Click on the ad you’d like to monitor.
   • If you’re using a destination URL, click Edit to add tracking and paste your dynamic tracking URL in the “Destination URL” field.
   • If you’re using a final URL, click Ad URL options and paste your dynamic tracking URL in the top field.
4. Click Save.

Set up a dynamic tracking URL as the dynamic ad target of a DSA campaign

1. Click the Campaigns tab and choose the DSA campaign you want to monitor.
2. Click the Auto targets tab.
3. Click the Columns drop-down menu and select “Modify columns” to enable the destination URL column.
4. Click the Attributes link and click Add next to “Dest. URL” or “Tracking template.”
5. Click Apply.
6. Click the pencil icon in the “Dest. URL” or “Tracking template” column.
   • If you’re in the “Dest. URL” column, click Edit to add tracking and paste your dynamic tracking URL template in the box.
   • If you’re in the “Tracking template” column, paste your dynamic tracking URL into the box.
7. Click Save.

If you’d like to work with redirects with your URL templates, here are some examples of how your product group and campaign destination URLs should look.

If you’d like to work with added URL parameters with your URL templates, here are some examples of how your product group and campaign destination URLs should look.

Here’s how to add dynamic tracking URLs to your product groups:

1. Click the Campaigns tab and select the Shopping campaign for which you’d like to create a product group dynamic tracking URL.
2. Click the Product groups tab.
3. Click the Columns drop-down menu and select Modify columns to enable the destination URL column.
4. Click the Attributes link. Then click the Add link next to “Dest. URL” and the Apply button.
5. Click the pencil icon in the “destination URL” column.
6. Click Edit and enter your dynamic tracking URL template in the box.
7. Click Save.

With dynamic tracking URLs, you can add tracking parameters to your campaign destination URL. You’ll need to use the{lpurlpath}* or {unescapedlpurl} ValueTrack parameters in your URL template. These parameters will reference the Merchant Center product URL as part of the URL template. Here’s how to do it:

1. Click the Campaigns tab and select the campaign for which you’d like to create a dynamic tracking URL.
2. Click the Settings tab and scroll to the “Advanced settings” section.
3. Click the Tracking URL for dynamic links link.
4. Click Edit and add your dynamic tracking link in the box.
5. Click Save.

* Note: For a template including the {lpurlpath} parameter, the domain will be automatically replaced by your DSA campaign domain if your domains do not match. For example, if your DSA domain is www.dsadomain.com and you enter the templatewww.example.com/{lpurlpath}, the template will actually resolve towww.dsadomain.com/{lpurlpath}. The {lpurlpath} parameter will also be deprecated for use in tracking templates sometime in the near future.