See why many renowned brands have changed their brand name.
Business/Brand name plays an important role in the branding of the company. Among other factors, brand name not only improves branding but also helps to communicate with target audience by creating a recall value for the brand itself.
While choosing a brand name for the company, there are certain things that need to be taken into consideration. It should be attractive, easy, unique but not controversial. This is the reason why some renowned brands have changed their names from what it was at the initial stage.
Below are the brands that have renamed their brand identity.
Initially Google was named “BackRub” in 1996. Later in 1998, Larry Page and Serge Brin renamed it to Google.
Earlier Instagram was named “Burbn” when Kevin Systromand Mike Krieger first created their location based iPhone app. Later they realised that the most popular part of the app is photo sharing. So, they changed the look and named it Instagram.
Back in 60’s, sports brand nike was known as “Blue Ribbon Sports”. Later the company renamed Nike- after the Greek goddess of victory.
4. Apple Inc.
Founded in 1976, the company was called “Apple Computers”. Later when they started manufacturing a range of products they renamed it to “The Mac, iPod and iPhone.
5. Pepsi- Cola
Caleb Bradham, North Carolinapharmacist created few soft drink recipes that became very popular. Later after 5 years “Brad’s Drink” was renamed to Pepsi- Cola.