Benefits of a Digital Marketing Course for Class 12 Students

Benefits of a digital marketing course for class 12 students – Owing to the ever-increasing competition and scarcity of jobs, students have started to look beyond traditional education streams such as medical, non-medical and commerce. Class 12 students are now more open to pursuing their passions as professions or to try relatively-new and emerging fields such as digital marketing.

What is Digital Marketing?

In simple words, digital marketing is a broad name for any kind of advertisement or promotion that is done through the internet and online-based digital technologies like computers and mobile phones. Notably,

the global digital marketing industry has been valued at an enormous $322 billion;

so just imagine the number of opportunities that one can come across by just giving 3-6 months to a digital marketing course.

A few interesting digital marketing facts

• Google receives more than 78,000 searches every second
• Roughly 93% of all online transactions start with a search engine
• In 2018, more than 281 billion emails were exchanged on an average in a single day
• More than 3.2 billion individuals use social media
• More than 50% of all online purchases are now completed using mobile devices.

The above-mentioned figures and stats provide us with a clear idea as to what scope and great potential does the digital marketing industry hold, especially in the post-coronavirus world, where going online has become a necessity for every existing and new business.

Start with digital marketing right after class 12

The best thing about digital marketing is that literally anybody can begin in the field, without any technical skill set or pre-acquired knowledge. Since the minds of students are at their peak in terms of creative power during their senior secondary or college education, they can easily gain expertise and skills that the modern-day digital marketing industry seeks.

The only prerequisites that 12th class students need to learn digital marketing concepts is the basic knowledge of how to use a computer and a search engine such as Google and Bing.

Why you should choose digital marketing as a class 12 student

There are many reasons why you should choose digital marketing during or after passing your 12th standard:

Numerous well-paying job opportunities

The unemployment rate is very high among engineers and commerce graduates. As a result, it is high time that students adjusted their dreams and aspiration according to the changing time and needs of the contemporary industry. In India alone, there are millions of openings for digital marketers, with a pay-scale ranging anywhere between INR 15,000 – 4,00,000, depending on your skills, organization and the location

Gain globally-recognized certifications

There are many internationally-recognized certifications in digital marketing which will provide a huge boost to your resume, for instance Google Adwords certification, Bing certification, Facebook certification, etc. The best part, however, is that these certifications don’t take too long to complete!

The courses are short and effective

Depending on what all modules you are willing to learn, you can complete a course within 3-6 months. Quick learners though may just require 2 months to be a pro at it. At CIIM, for instance, we offer more than 90 modules for an individual’s all-round skill development.

Flexible Timings

As a class 12 student, we know that you cannot devote long hours or travel to the institute daily for your course. That is why you can enrol for online classes that will hardly take 2 hours a day. This way, you can learn digital marketing from the comfort of your home at a preferred time of your choosing.

Launch your own business/startup

You might have heard about the success stories of many entrepreneurs who didn’t even attend college to reach where they are today. These people had a vision and zeal to learn something new every day. You too can set up your own business once you have completed your course. All you’d require is an internet connection and a computer.

Gain multiple specializations

Having multiple specializations is a huge plus point when it comes to exploring an industry as diverse as digital marketing. Therefore, don’t just stick to one specialization; become an expert at all major marketing methods, viz. pay-per-click (ppc), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, affiliate marketing, etc.

Earn money with affiliate marketing

Many class 12 students already have an existing blog or vlog which they can monetize with affiliate marketing. Many affiliate marketing networks such as Amazon and Ebay pay decent commission from the sales generated through links on your blog or vlog. So, if you already have some decent traffic coming over; with a digital marketing course, you can learn about the right affiliate marketing techniques.

Other benefits for Class 12 students who wish to pursue digital marketing at CIIM

• Scholarship exam
• Easy EMI options
• Free tools originally worth 3.5 lakhs
• Mentorship and Guidance
• Internship and job placement opportunities

Conclusion

We hope that through this post you have clearly understood the benefits of taking a digital marketing course during or after completing your class 12. As stated earlier, the competition is very high and thus you need a skill-set that will outshine others.

At CIIM, we are constantly striving to make our courses as comprehensive as possible so that all individuals – students, working professionals, housewives and businessmen – can make the most out of it. Our dedicated team of highly-experienced trainers ensures that all concepts are crystal clear to each student.

If you too are looking to take up a course in digital marketing, now is perhaps the best time. Feel free to get in touch with our education counsellors so that they can assess your talents and abilities, and accordingly recommend one or multiple courses. At CIIM, you can always opt in for a FREE trial class!

Happy Learning!