500+ Digital Marketing Acronyms

500+ Digital Marketing Acronyms – Digital Marketing is the promoting of products over the internet or any form of electronic media. According to the Digital MarketingInstitute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”

What is a digital marketing? – Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

What is a digital marketing strategy? – With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

What is meant by digital advertising?- Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.

What is meant by online marketing?- Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online marketing that utilise different angles to help a business promote themselves online.

What is Acronym?

An acronym is a word or name formed as an abbreviation from the initial components in a phrase or a word, usually individual letters (as in NATO or laser) and sometimes syllables (as in Benelux).

There are no universal standards of the multiple names for such abbreviations and of their orthographic styling. In English and most other languages, such abbreviations historically had limited use, but they became much more common in the 20th century. Acronyms are a type of word formation process, and they are viewed as a subtype of blending.

500+ Digital Marketing Acronyms

• AOL – America Online
• ASP – Application Service Provider
• AV – AltaVista
• B2B – Business to Business
• B2C – Business to Consumer
• CMS – Content Management System
• CPA – Cost Per Action
• CPC – Cost Per Click
• CPL – Cost Per Lead
• CPM – Cost Per Impression (Thousand)
• CPS – Cost Per Sale
• CR – Conversion Rate
• CRM – Customer Relationship Management
• CRO – Conversion Rate Optimization
• CSS – Cascading Style Sheets
• CTA – Call To Action
• CTR – Click-Through Rate
• DA – Domain Authority (Moz)
• DNS – Domain Name System
• eCPM – Effective CPM (Cost Per Mille)
• EPC – Earnings Per Click
• FB – Facebook
• FFA – Free-For-All (Link List)
• FTP – File Transfer Protocol
• GA – Google Analytics
• IBL – Inbound Link
• IM – Instant Messaging
• KPI – Key Performance Indicator
• LPO – Landing Page Optimization
• MSN – Microsoft Network
• NSI – Network Solutions
• OBL – Outbound Link
• PA – Page Authority (Moz)
• PFI – Pay For Inclusion
• AIDA – Attention, Interest, Desire, Action
• AJAX – Asynchronous Javascript and XML
• API – Application program interface
• AOV – Average order value
• AR – Augmented reality
• ASP – Application service provider
• ATD – Agency trading desk
• B2B – Business to business
• B2C – Business to consumer
• CLV – Customer lifetime value
• CMS – Content management system
• CPA – Cost per acquisition / action
• CPC – Cost per click
• CPL – Cost per lead
• CPM – Cost per thousand
• CPV – Cost per view (see also PPV)
• CR – Conversion rate
• CRM – Customer relationship management
• CRO – Conversion rate optimisation
• CSS – Cascading style sheets
• CTA – Call to action
• CTR – Click-through rate
• CX – Customer experience
• DM – Direct mail (or ‘Direct message’, in Twitter circles)
• DMP – Data management platform
• DNS – Domain name system
• DR – Direct response
• DSP – Demand-side platform
• ECPM – Effective CPM
• EPC – Earnings per click
• EPM – Earnings per thousand
• ESP – Email service provider
• FB – Facebook
• FBML – Facebook Markup Language
• FTP – File transfer protocol
• GA – Google Analytics
• HIPPO – Highest paid person’s opinion
• HTML – HyperText Markup Language
• HTTP – Hyper Text Transfer Protocol
• HTTPS – Hyper Text Transfer Protocol Secure
• IM – Instant Messaging
• IMAP – Internet Message Access Protocol
• IP – Intellectual property (or ‘Internet Protocol’)
• IPTV – Internet protocol television
• ISP – Internet service provider
• KPI – Key performance indicator
• LTV – Lifetime value
• MoM – Month on month
• MLM – Multi-level marketing
• MVT – Multivariate testing
• OEM – Original equipment manufacturer
• OS – Operating system (sometimes this is used for ‘open source’)
• PHP – PHP Hypertext Preprocessor
• POS – Point of sale
• PPC – Pay per click
• PPL – Pay per lead
• PPV – Pay per view
• PR – PageRank
• PV – Pageviews
• QA – Quality assurance
• QR Code – Quick response code
• QS – Quality score
• RFI – Request for information
• RFP – Request for proposal
• ROI – Return on investment
• RON – Run of network
• ROR – Ruby on Rails
• ROS – Run of site
• RSS – Really Simple Syndication
• RT – Retweet
• RTB – Real time bidding
• RTD – Real time data
• S2S – Server to server
• SaaS – Software as a service
• SEM – Search engine marketing
• SEO – Search engine optimisation
• SERP – Search engine results page
• SLA – Service level agreement
• SM – Social media
• SME – Small / medium enterprise. (aka SMB = ‘business’)
• SMM – Social media marketing
• SMO – Social media optimisation
• SMP – Social media platform
• SMS – Short message service
• SOV – Share of voice
• SOW – Statement of work
• SSL – Secure Sockets Layer
• SSP – Supply-side platform
• SWOT – Strengths, weaknesses, opportunities, threats
• TLD – Top level domain
• TOS – Terms of service
• UCD – User-centric design
• UI – User interface
• UGC – User-generated content
• URL – Uniform resource locator
• USP – Unique selling proposition
• UV – Unique visitor
• UX – User experience
• VOD – Video on demand
• VM – Viral marketing
• WOMM – Word of mouth marketing
• WYSIWYG – What you see is what you get
• YOY – Year on year
• YTD – Year to date
• XML – Extensible Markup Language
• PFP – Pay For Performance
• PPC – Pay Per Click
• PPCSE – Pay Per Click Search Engine
• PPL – Pay Per Lead
• PPS – Pay Per Sale
• PR – PageRank
• PV – Page View
• QS – Quality Score
• RFP – Request For Proposal
• ROI – Return on Investment
• RON – Run Of Network
• ROS – Run Of Site
• RSS – Real Simple Syndication
• RT – Retweet
• SEM – Search Engine Marketing
• SEO – Search Engine Optimization
• SERP – Search Engine Results Page
• SMM – Social Media Marketing
• TLD – Top Level Domain
• UGC – User Generated Content
• UI – User Interface
• URL – Universal Resource Locator
• USP – Unique Selling Proposition
• UV – Unique Visitor
• WMT – Webmaster Tools
• WOM – Word of Mouth
• WP – WordPress
• WWW – World Wide Web
• Y! – Yahoo!