What are dynamic search ads?

Dynamic search ad campaigns don’t use keywords like traditional PPC campaigns, instead they show dynamic ads (automatically) based on the content of your website. When creating DSA campaigns you don’t specify keywords but pages from your website that Google will use to generate the ads.

This means that you don’t have to worry about creating and maintaining a list of keywords but you can specify for which pages of your website you want to get adwords traffic and Google will do the rest. (more…)