Best Tips for Successful Marketing Online
1. Understand the buyer’s journey.
In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free. Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer. We now offer a free trial of our product to get leads to the top of the funnel. Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time. With this multi-staged approach, we’re beginning to see much higher conversion rates and lower CPA. (more…)