Google Advanced Search Operators for Digital Marketing – Google advanced search operators are the bread and butter of seasoned SEO specialists. Most digital marketers would be quite familiar with these and will not need a cheat sheet for most, but for anyone starting out these Google advanced search operators can prove to be quite tricky.
This is why the team at Supple have decided to maintain a Google Advanced Search Operator cheat sheet that you can bookmark for future reference. Continue reading
How much money does Amazon make in a day?
Amazon made a $92 million profit last quarter, or about 19 cents per share. That’s peanuts compared to other tech giants like Google, which netted $3.93 billion last quarter, or eBay, which made $682 million. But analysts expected Amazon to lose14 cents per share.
How much does Microsoft make a second?
The result: Apple is the clear winner here, making $9,213 in revenue and $1,997 in profit per second. The second place goes to Samsung, which actually makes$11,588 in revenue, but only keeps $1,540 in profit. The other companies lag far behind, with the next-closest competitors being Microsoft and Google. Continue reading
How to do SEO for Videos – Youtube Ranking Tips – Video SEO is the practice of providing the metadata (“information”) for your content to search engines to improve the richness of search results (i.e. “rich snippets”)
Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
- Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. …
- Update Your Content Regularly. …
- Metadata. …
- Have a link-worthy site. …
- Use alt tags.
What is SEO?
SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.
Basic step for Digital Marketing Strategy – With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating.
Here is a list of five simple digital marketing strategies that any business owner can implement to help their business Continue reading
How to build a Winning Landing Page – In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business goal in mind.
Why we need landing page?
The short answer is because they help increase your conversion rates. The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page. Continue reading
Email Marketing Optimizing Tips & Tricks – In this post we going to share top most best tricks for Email Marketing..
Email Elements to Test
Looking at which email elements to test can be a bit daunting. After all, there are plenty of ways to slice the pie (as a pie aficionado, I would know). Continue reading
Are you struggling to create an effective resume for the Digital Marketing Job Profile?
Let’s have a look at what are the Important steps that must be followed to prepare a striking and successful Digital Marketing Resume.
When you are preparing for an Interview, the first thing you need to do is make sure that you have a good and successful resume. Your resume is the first thing that impacts on employers and the content of your Resume’ will decide whether or not to invite you to interview; so, it is crucial you must get it right.
Moreover, recruiters only spend 6.25 seconds looking at your CV (Forbes, 2012).
When is it time to move? – how to transfer a website to another domain
There are good and bad reasons for moving a website.
It’s a significant decision that will impact every part of your business, so consider it carefully.
There are three good common reasons to move a website to a new domain:
1. You’ve been penalized past the point of recovery – If you’ve been hit with multiple spam penalties and algorithmic penalties, recovery is a long and difficult road. If you didn’t have that much traffic to begin with, you might just want to start from scratch. Continue reading
How to Create a Best Facebook Ads? – You’ve outlined your Facebook strategy, determined your target audience, now it’s time to get the most bang from your ads. Keep these tips in mind, and you’ll be on your way to a successful Facebook ads campaign! Continue reading
Marketing strategy of Amazon 2017 – Amazon has never created any strategy based on any competitor. Amazon operates guided by its well known vision of being earth’s most customer centric company.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- Reach: Amazon’s initial business growth based on detailed approach to SEO and AdWords targeting millions of keywords.
- Act: Creating a clear simple experiences through testing and learning.
- Convert: Using personalisation to make relevant recommendations and a clear checkout process that many now imitate.
Amazon Marketing communications
Amazon state that the aims of their communications strategy are
- Increase customer traffic to our websites
- Create awareness of our products and services
- Promote repeat purchases
- Develop incremental product and service revenue opportunities
- Strengthen and broaden the Amazon.com brand name.
Everything else just follows. One of Jeff’s well known quote is that a customer will never say ” oh I love amazon, I only wish the prices were a little higher”.
These are things that will never change, and that’s what Amazon focuses on.
I will also suggest that we do not be misguided by the so called hype of comparing Flipkart with Amazon.
While on paper they seem to be in the same business, they are very different, from revenue stream to business model.
So to conclude Amazon will keep thinking for the customers and innovating on their behalf to enable better prices , a broader selection and making it more convenient . Continue reading