Oyo Room Marketing Strategy and Case Study – OYO Rooms was started in 2012 with the aim to disrupt the Indian hospitality business just like the way Ola did in Car rental industry with the help of technology. It can be compared with Ola as it does the same with hotels. They give customers to the hotels and keep a percentage of profiits with them.
OYO Rooms is an online aggregator of budget hotels in India. OYO Rooms partners with hotels with the aim of standardization on various measures in each room including free wifi and breakfast, flatscreen TVs, spotless white bed linen of a certain thread count, branded toiletries, 6-inch shower heads, a beverage tray and so on.
OYO registered a revenue of USD 951 million
|Gurgaon, Haryana, India
What is the meaning of Oyo?
Oyo Rooms is a chain of hotels, presently in a few cities and towns (but rapidly expanding) in India. Along with a clean room, they offer, or claim to offer, quality and standardized services like in-room WiFi, breakfast, AC, backup power, etc at budget prices.