1.        Google Search Console

Used for: Technical SEO & for site performance monitoring in Google Results.

Pricing: Free

Google Search Console which is also known as Google webmaster is free service offered by the Google to all its users. You can check

2. Google Analytics

4. Ahrefs

Used for: research and analysis

Pricing model: Freemium

To improve search engine ranking many online marketers prefer to use Aherfs tools among all the SEO tools.

As it helps to know where you will be lack and why your competitors were rank higher than you. You will also get to know about the areas where you can work and can improve your ranking. So that you can outrank your competitors.

You get many tools with it as

• Competitive analysis
• Keyword research
• Backlink research
• Content research
• Rank tracking
• Web monitoring

Tools to research your competitors, improve your search traffic and monitor your niche

In Ahrefs tool you will be allowed to use it with some limitations but you can also go for its premium plans for extra benefits which start from $99 per month with an annual option.

You can also get free trials for all the Ahrefs plans.

5. Seobility

Used for: SEO Audit

Pricing: Free/Paid

Seobility is an online SEO software for better website optimization. Build better websites quickly, easily and of course sustainable.

Seobility checks your complete website, by crawling all linked pages. If any error found within pages or related with duplicate content or on- page optimization it will display all the check section. Here you will get notifications through email if any major problem occurs.

Seobility can be used to improve the search rankings. As it gives complete insights of search engine optimization where you lack for better optimization.

• Duplicate content checking
• Meta and on page factors
• Monitoring and reporting on a regular basis

And much more….

You get many tools with it as

• Keyword check
• Seo compare
• Ranking check

You can use the free version of the Seobility tool but only for a single domain. You can also get premium plan starting from $40 per month with 30 days free trial.