how do consumers want to communicate with a brand?
They’re used to be three main ways: phone, letter (as in landline and snail mail), or in-person. But that’s not the case anymore, thanks to technology and the Internet.
Think about social media platforms, marketers may feel like there are thousands of different ways consumers communicate with their brand, but which one is the best? Phone, email, chat, Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+, the list goes on and on and on. Of course communication is great, but which channel is best for your customers?
A recent survey of over 1,000 consumers set out to learn just that and unveiled that 77% say it’s easy to communicate digitally with a brand. In fact, 84% communicate via social media, email or chat; only 10% always use a phone. Continue reading →
Biggest Digital Marketing Trends in 2017 – Trends come, trends go – such is the ebb and flow of the digital marketing world. That’s why when it comes to navigating the necessities of strategy and budget for the year ahead, business owners often feel they are in unchartered waters.
There are more media choices today than ever before, and companies are left competing for less attention on an endless number of platforms. Continue reading →
If you have closer look at the term Google Tag Manager, you can guess what it’s about. It’s a tool developed by Google to manage your tags. But then the next question arises: what’s a tag? A tag is a snippet of code.
Google Advanced Search Operators for Digital Marketing – Google advanced search operators are the bread and butter of seasoned SEO specialists. Most digital marketers would be quite familiar with these and will not need a cheat sheet for most, but for anyone starting out these Google advanced search operators can prove to be quite tricky.
This is why the team at Supple have decided to maintain a Google Advanced Search Operator cheat sheet that you can bookmark for future reference. Continue reading →
Amazon made a $92 million profit last quarter, or about 19 cents per share. That’s peanuts compared to other tech giants like Google, which netted $3.93 billion last quarter, or eBay, which made $682 million. But analysts expected Amazon to lose14 cents per share.
How much does Microsoft make a second?
The result: Apple is the clear winner here, making $9,213 in revenue and $1,997 in profit per second. The second place goes to Samsung, which actually makes$11,588 in revenue, but only keeps $1,540 in profit. The other companies lag far behind, with the next-closest competitors being Microsoft and Google. Continue reading →
How to do SEO for Videos – Youtube Ranking Tips – Video SEO is the practice of providing the metadata (“information”) for your content to search engines to improve the richness of search results (i.e. “rich snippets”)
Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. …
Update Your Content Regularly. …
Have a link-worthy site. …
Use alt tags.
What is SEO?
SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.
Basic step for Digital Marketing Strategy – With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating.
Here is a list of five simple digital marketing strategies that any business owner can implement to help their business Continue reading →
How to build a Winning Landing Page – In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business goal in mind.
Why we need landing page?
The short answer is because they help increase your conversion rates. The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page. Continue reading →