Courses: Blog

How to Move old website to a New Domain Without Losing SEO

When is it time to move? – how to transfer a website to another domain

There are good and bad reasons for moving a website.

It’s a significant decision that will impact every part of your business, so consider it carefully.

There are three good common reasons to move a website to a new domain:

1. You’ve been penalized past the point of recovery – If you’ve been hit with multiple spam penalties and algorithmic penalties, recovery is a long and difficult road. If you didn’t have that much traffic to begin with, you might just want to start from scratch. Continue reading

How to Create a Best Facebook Ads?

How to Create a Best Facebook Ads? – You’ve outlined your Facebook strategy, determined your target audience, now it’s time to get the most bang from your ads. Keep these tips in mind, and you’ll be on your way to a successful Facebook ads campaign! Continue reading

Marketing strategy of Amazon 2017

Marketing strategy of Amazon 2017 – Amazon has never created any strategy based on any competitor. Amazon operates guided by its well known vision of being earth’s most customer centric company.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

  • Reach: Amazon’s initial business growth based on detailed approach to SEO and AdWords targeting millions of keywords.
  • Act: Creating a clear simple experiences through testing and learning.
  • Convert: Using personalisation to make relevant recommendations and a clear checkout process that many now imitate.
  • Engage:

Amazon Marketing communications

Amazon state that the aims of their communications strategy are

  1. Increase customer traffic to our websites
  2. Create awareness of our products and services
  3. Promote repeat purchases
  4. Develop incremental product and service revenue opportunities
  5. Strengthen and broaden the Amazon.com brand name.

Everything else just follows. One of Jeff’s well known quote is that a customer will never say ” oh I love amazon, I only wish the prices were a little higher”.

These are things that will never change, and that’s what Amazon focuses on.

I will also suggest that we do not be misguided by the so called hype of comparing Flipkart with Amazon.

While on paper they seem to be in the same business, they are very different, from revenue stream to business model.

So to conclude Amazon will keep thinking for the customers and innovating on their behalf to enable better prices , a broader selection and making it more convenient . Continue reading

Top 10 Best E-mail Marketing Tools of 2017

Introduction:

If Facebook, YouTube, Instagram and any other social media is the fun and unpredictable uncle of the Digital marketing family, then email is an Old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need of any business. Email Marketing is the utilization of email in advertising interchanges. The use of email in terms of marketing communications in following ways like:

  • Sending direct promotional emails to try new customers or persuade existing customers to take my service.
  • Emails are designed to encourage customer loyalty and increase relationship with your customers.
  • Also, you can place your marketing message or advertisements in emails to interested persons.

Email Marketing remains one of the most effective ways to advertise on the Internet! Whoever wants to promote their brand or products; email marketing is the best channel to lift up the sales. Email advertising programming makes it simple for you to develop your computerized reach, enhance the substance of your messages and expand your time

Email marketing is one of the most cost-effective marketing tools. It is easy to manage, gives you full control and allows you to establish direct contact with your customers.
No matter how big or small your business is, it can benefit from email marketing. Through newsletters and periodic emails, you can keep your loyal customer base informed of what’s new with your business. Expanding your contact list is important too, and you can attract new customers with discounts and deals offered in those emails. Creating those emails and managing your contact list can be daunting, though, without a management system.

Why we need Email Marketing ?

Email Marketing drive better conversions and more opportunities for any business. Already I said that its create deeper relationship with long term users. So we are sharing to you best email marketing benefits and why people use this technique in their business.

  • Increase Brand Awareness
  • Easily Sharable
  • Cost Effective
  • Easy to create
  • Easy to track

Top 10 Email Marketing Management Tools

E-mail marketing training in chandigarh

Email marketing software makes it easy for you to extend your digital reach, improve the content of your emails and maximize your time.  The best email marketing services are affordable and don’t require you to have extensive technical know-how. They also offer a variety of features to help you target specific demographics and bypass spam filters, which can improve the effectiveness of your emails.

Continue reading

Top 5 Best Social Media Management Tools in 2016

As the importance of social media for marketing and customer service strategies has grown, so too has the popularity of tools needed to manage those social media pages. In fact, now more than ever, people are taking to Google to find the best “social media management tools” to help them keep up. Many people are a bit confused about what social media management really means and how tools can help them achieve a competitive advantage,
Let this Article help you to understand What is Social Media Management & how to easily manage your all social media accounts that will save your precious time as When you’re running a business, time is money.

What is Social Media Management?

Internet-based social media like Facebook, Twitter, Pinterest, YouTube, LinkedIn and much more make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Therefore, Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner.
And When you invest your time in social media, you need to make sure that you’re getting the best return on your investment. That’s why it’s crucial to use some kind of social media management tool.

So…..! Looking for an all-in-one solution to managing your social media presence?

Social media marketing training in chandigarh

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Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. Continue reading

Reliance Launching Cab Taxi Service – OLA Uber Cab

Mukesh Ambani, chairman and managing director of Reliance Industries Ltd, has a net worth of $19.3 billion, topped a list of 84 Indian billionaires in the Forbes annual ranking 2016.

Mukesh Ambani-led Reliance Industries Ltd (RIL) is all set to enter into the business of technology-based cab service providers, to compete with taxi-aggregators Uber and Ola, said sources.

According to our information, RIL is planning to start its taxi services by March and has already bought about 2,000 cars (Toyota Etios) in Kolkata alone. Continue reading

Why VCs are investing in Flipkart?

Why VCs are investing in Flipkart? 

Flipkart, India’s largest e-commerce marketplace, has raised $700 million in fresh investment from existing as well as new investors Baillie Gifford, Greenoaks Capital, Steadview Capital, T Rowe Price Associates and Qatar Investment Authority.

The e-commerce powerhouse, which is on a fund-raising spree, has raised funding for the third time in 2014. In May, it had raised $210 million (about Rs 1,200 crore). It had raised funding worth $1 billion (about Rs 6,000) in July. Continue reading

How to Get More Likes Using Facebook Ads

How to Get More Likes Using Facebook Ads – In this post, I’m going to guide you how you can get more Likes to your Facebook page using Facebook Ads.

Your first step is actually to take a quick look at your Facebook page and make sure it’s one that people will recognize.

Let’s face it, no one’s going to like your page if they’ve never heard of your business or if you have a Facebook page that doesn’t have a strong brand presence and isn’t attractive. You want to make sure first that your cover photo has your logo so those people that do recognize your brand will recognize it, and give a little bit of information about what it is you do so those people that may not be familiar with your brand will still Like your page.

If your cover photo is a bit generic or it doesn’t really have a strong brand presence, you want to click on Change Cover, click Upload Photo, and then upload a photo that fits better. Continue reading

How to Find a Profitable Niche For Affiliate Marketing

How to Find a Profitable Niche For Affiliate Marketing – In this article, I’m going to guide you how to find a niche for affiliate marketing. If you’re new to affiliate marketing or you want to launch a new site that you plan to monetize with affiliate offers, this video will show you how to find a profitable niche.

Your first step is to head over to Quantcast.com.

Quantcast has a great list of, basically, the most popular sites online. This is an awesome place to go when you’re in the brainstorming phase. Head over to Quantcast, scroll down, and click on the Browse Rankings link that’s right below the search field. What you want to do is, really, just look down the list and just see what is doing well online. Continue reading