Courses: Blog

Why Mukesh Ambani bought Hamleys Toys Shop?

Reliance Industries’ Rs 620 crore buyout of British-origin Hamleys gives it access to the Hamleys’ network of 167 stores in as many as 18 countries.

Hamleys is the oldest and largest toy shop in the world and one of the world’s best-known retailers of toys. Founded by William Hamley as “Noahs Ark” Continue reading

Top Digital Marketing Trends 2019

2019 is a digital marketing year to look forward to. With these new trends, there are enough ways to attract more customers to your business and satisfy them.

However, there’s a lot of work to be done to stay ahead of the marketing curve in 2019.

Main Goal: Increased focus on customer experience Continue reading

Top 7 Patanjali products behind company’s massive Rs 10,561 cr revenue growth

Top 7 Patanjali products behind company’s massive Rs 10,561 cr revenue growth – Patanjali Ayurved Ltd posted Rs 10,216 crore in fast-moving consumer goods (FMCG) and Ayurveda sales during 2016-17. Ramdev said the firm will cross Rs 20,000-25,000 crore in sales this financial year.baba-ramdev-dushyant1

Patanjali’s revenue figures stood at Rs 5,000 crore in 2015-16 and in a year’s time, the Haridwar-based FMCG company’s revenue has zoomed to more than Rs 10,000 crore.

With this, Ramdev’s Patanjali group has become the third-largest FMCG player in the country which has conveniently surpassed other major competitive firms like Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore) and Dabur (Rs 7691 crore). Continue reading

Top 10 Reasons Why MBA/BBA Graduates should learn Digital Marketing

Since people are moving online, the career prospects in Digital industry are growing too. Digital marketing holds huge promise for MBA/ BBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends.
Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. And therefore, MBA’s should start thinking to start their career in Digital Marketing

MBA-digital-marketing-CIIM

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Recommended SEO Tools and Resources 2018

surjeet-thakur-ciim-trainerRecommended SEO Tools and Resources 2017-2018 – A popular question that I get from readers is for recommendations on SEO tools, training, resources and services available for search engine optimization. People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns. Continue reading

Benefits of Digital Marketing for Event & Entertainment Industry

From the world of Traditional movie marketing, we have now entered a sophisticated universe of digital movie Marketing. Promoting films, Video Songs digitally today has become attractive due to the sheer variety of strategies that production houses can employ.

Earlier, There was a time when we eagerly waited for our weekly film magazines to catch up on what our actors were up to and what movies await at the theatres that weekend. But Today, Entertainment companies make use of social media to share all kinds of information like trailers, photos, behind-the-scenes looks, live videos, and so much more. With the help of strategic marketing, these companies push their users to go for a movie, record an episode offline, and the likes. By coupling user’s personal information available on social media with in-depth analytics, companies are now able to promote specific entertainment products to targeted demographics.

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Its time to ReDesign Your Website – How Do you know that?

How do you know when you need a website redesign?- here you can learn when you should re-design your website according to user need.

1) Your company grows and the website is not aligned with your strategy

Depending on the industry and company, sales, finance, customer support, product development and digital marketing form all part of the strategy. Continue reading

How Digital Deepens Customer Relationship?

It’s the age-old marketing question:

how do consumers want to communicate with a brand?

They’re used to be three main ways: phone, letter (as in landline and snail mail), or in-person. But that’s not the case anymore, thanks to technology and the Internet.

Think about social media platforms, marketers may feel like there are thousands of different ways consumers communicate with their brand, but which one is the best? Phone, email, chat, Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+, the list goes on and on and on. Of course communication is great, but which channel is best for your customers?

A recent survey of over 1,000 consumers set out to learn just that and unveiled that 77% say it’s easy to communicate digitally with a brand. In fact, 84% communicate via social media, email or chat; only 10% always use a phone. Continue reading

Biggest Digital Marketing Trends in 2017

Biggest Digital Marketing Trends in 2017 – Trends come, trends go – such is the ebb and flow of the digital marketing world. That’s why when it comes to navigating the necessities of strategy and budget for the year ahead, business owners often feel they are in unchartered waters.

There are more media choices today than ever before, and companies are left competing for less attention on an endless number of platforms.  Continue reading

What is Google Tag Manager? – How to use it.

What is Google Tag Manager?

If you have closer look at the term Google Tag Manager, you can guess what it’s about. It’s a tool developed by Google to manage your tags. But then the next question arises: what’s a tag? A tag is a snippet of code.

There’s a whole bunch of analytics and marketing tools out there that work with JavaScript code. For instance, the Google Analytics tracking code – the one you add to your site to track your site’s traffic with Google Analytics – is JavaScript code.

Must Read – Google Tag Manger Training Course Continue reading